Dulux Amazing Space
Our Challenge was to create an online solution for Dulux that introduced affordable Interior Design to the everyday person in a fun and interactive way that made them feel involved and connected with their Dulux designer, despite only connecting with them through questionnaires and a 30 minute video call.
This meant that ensuring the questions and designs were simple and easy to follow, whilst still providing enough detail for the Dulux Design Expert to craft a beautiful design for their customer quickly and effectively.
BRAND REPUBLIC DIGITAL AWARDS WINNER 2016
Grand Prix | Best Website | Engagement
Ethos
The ethos of the design was to keep everything simple, luxurious and in it’s most minimalist form. To use use soft, neutral colours and to keep all information highly visual, interactive and easy to understand at all stages.
Principles
This look was achieved with simple icons, animation and classic set typography. By using metallic and neutral shades, the site also can complement all photography styles and therefore will always keep up to date with trends, as palette is secondary to the images.
Lead designer on Dulux Amazing Space project @ MRM-Meteorite